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The Business Plan for Creating of Wine Producing Company
Pavlák, Lukáš ; Cenek, Aleš (referee) ; Koráb, Vojtěch (advisor)
The aim of this master´s thesis is to design a business plan for creating wine producing company on the basis of critical analysis. It consists of three main parts: the theoretical approach to solution, the analysis of the current situation and the proposal of the business plan for creating wine producing company. The work is based on the real situation, the results can serve as a support for the implementation of the plan or as a foundation for obtaining external sources of finance. All the thesis elements are processed in accordance with the acquired knowledge from the masters´s degree study programme and the attached literature.
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Proposal of Improving Marketing Mix of the Wine Company.
Duhajský, Michal ; Bubeník, Radomír (referee) ; Kaňovská, Lucie (advisor)
This diploma thesis is focused on marketing especially marketing mix of a wine company. The theoretical part is devoted to definitiv of basic marketing concepts-marketing mix and its instruments and analyzes necesary for creation of a marketing mix. The analytical part is focused mainly on the marketing mix, the analysis of the current state of the company and in a proposed part are changes of the marketing mix of the company.
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Recommendations for the future development of Vinný sklípek - galerie, s.r.o.
Burian, Jan
Burian, J., Recommendations for the Future Development of Vinný sklípek-galerie, s.r.o. Bachelor thesis. Brno, 2017. This bachelor thesis is focused on recommendations for the future development of Vinný sklípek-galerie, s.r.o. The first part of this thesis focuses on theory of strategic management and the processes of strategic management. Furthermore, companys objectives and analysis of the external and internal environment in relation to the specifics of the wine industry. In the practical part compares wineries and gives information about the company. Everything is evaluated using SWOT analysis and conclusion are reviewed current situation and made recommendations for improvement
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Fenomén komunikace při prodeji vína v cestovním ruchu
Plundráková, Michaela
Plundráková, M., The phenomenon of communication at the sale of wine in tourism. Bachelor thesis. Brno: Mendel University, 2019. This bachelor thesis deals with the definition of the phenomena of communication at the sale of wine in tourism. The first part is theoretical and explains the terms related to this theme. The second part is practical and it follows the theoretical part, firstly the selected wine enterprises – Vinařství Sedláček Kurdějov and Vinný sklípek-galerie, s.r.o. are introduced. Then an analysis of the current state is made, personality of wine seller is introduced and it is also analysed communication mix and SWOT analysis is made. An economic results of wine sales in 2016 are evaluated and the new suggestions are recommended at the end to improve the communication mix.
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Proposal of Improving Marketing Mix of the Wine Company.
Duhajský, Michal ; Bubeník, Radomír (referee) ; Kaňovská, Lucie (advisor)
This diploma thesis is focused on marketing especially marketing mix of a wine company. The theoretical part is devoted to definitiv of basic marketing concepts-marketing mix and its instruments and analyzes necesary for creation of a marketing mix. The analytical part is focused mainly on the marketing mix, the analysis of the current state of the company and in a proposed part are changes of the marketing mix of the company.
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The Business Plan for Creating of Wine Producing Company
Pavlák, Lukáš ; Cenek, Aleš (referee) ; Koráb, Vojtěch (advisor)
The aim of this master´s thesis is to design a business plan for creating wine producing company on the basis of critical analysis. It consists of three main parts: the theoretical approach to solution, the analysis of the current situation and the proposal of the business plan for creating wine producing company. The work is based on the real situation, the results can serve as a support for the implementation of the plan or as a foundation for obtaining external sources of finance. All the thesis elements are processed in accordance with the acquired knowledge from the masters´s degree study programme and the attached literature.
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Řízení vztahů se stakeholdery vinařského podniku
Jančálková, Zuzana
The aim of the master thesis is the analysis and identification of stakeholders of wine business with the addition of an investigation the degree of influence of stakeholders on the wine business among Czech and Moravian wineries. It is also analyzed the relationship of influence of stakeholders on the wine business between micro wineries on the one hand and small and medium-sized wineries on the other. The result is the inclusion of stakeholders into groups according to their impact on the winery and the suggestion of managing the relationships with stakeholders of winery in order to increase its competitiveness.
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Podmínky rozvoje vinařského podniku v současném modelu zemědělství
Babáčková, Jana
This bachelor thesis deals with the conditions of the particular vine production company development according to present model of agriculture in commodity vertical vine / wine. In the literature review, there are characterized circumstances and effects influencing vine business in present developing agribusiness and specifics of the Czech market and agriculture after joining the EU. The second part of the thesis is focused on specific winery, which is characterized from marketing communication point of view. Further, a financial analysis was prepared showing economical situation of the company. As a result, the bachelor thesis evaluates conditions of the winery development.
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Marketingová strategie vybrané společnosti
Trávníček, Jakub
This bachelor thesis is focused on the marketing strategy Vinařství Kořínek s. r. o. The first part of this thesis focuses on the theory of marketing, marketing strategy and marketing of services. Furthermore, the tools of marketing communication and analysis of the external and internal environment in relation to the specifics of the wine industry. In the practical part compares win-eries and gives information about the company. Everything is evaluated using SWOT analysis and conclusion are reviewed current strategy and made suggestion for improvement.
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